Collection: Botanicare

Treg Bradley is passionate about plant cultivation. In 1992, his hobby bloomed into a career when he opened a store in Tempe, Arizona called “Sea of Green”, which catered to Hydrogardening enthusiasts and provided everything from hydroponics equipment to organic nutrient solutions.

Treg’s expanding nutrient knowledge and sheer desire to provide customers with the best products on the market were driving factors in creating what would eventually become Botanicare. As part of an experimental new approach to address needs of local growers, he developed a unique organic plant supplement that he called Pure Blend. He literally brewed it in the back room of his store and gave Pure Blend to several of his favorite customers, asking them to give it a try. His customers were encouraged to return to the store with empty bottles to get refills – and they did in droves. After rave reviews he bottled it with the name Pure Blend Original and began to sell it.

As demand for Pure Blend grew retailers began to contact Treg to see if they could order Pure Blend for their stores. Encouraged by the success of Pure Blend, he developed an additional product line called Pure Blend Pro.

By 1996 Sea of Green opened two additional stores in Arizona and the success of the Pure Blend line inspired Bradley to focus his efforts solely on developing new products. He sold the Sea of Green stores and incorporated American Agritech in Tempe, Arizona and launched its primary product line: Botanicare.